Rolex Datejust 31 (278274)
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Where to buy Rolex Datejust 31 (278274)
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The 278274 is the Datejust 31 with a white gold fluted bezel, the dressiest steel version of the mid-size Datejust.
Who it’s for
Buyers who want a classic, sparkling Rolex in a smaller size.
Buying tips
- Mother-of-pearl and diamond dials are common and carry premiums.
- Floral-motif Datejust 31 dials were discontinued in 2026.
- Inspect the fluted bezel for over-polishing.
| Brand | Rolex |
|---|---|
| Reference | 278274 |
| Case size | 31 mm |
| Case material | Oystersteel with 18k white gold fluted bezel |
| Movement | Automatic, Rolex 2236 |
| Power reserve | About 55 hours |
| Water resistance | 100 m |
| Crystal | Sapphire with Cyclops |
| Production | 2018 – present |
| Typical market price | around $10,500 (estimate; see tracked prices) |
Rolex Datejust 31 (278274) price history
Price tracking started. We record market prices for this watch every day. The chart appears once we have enough data points.
How we measure: eBay figures are the median of matching US listings after removing accessories, parts and statistical outliers. "Asking" means listed prices; "sold" means completed sales. Retailer prices are spot checks. Prices change constantly; confirm on the retailer's site.
Where to buy Rolex Datejust 31 (278274)
Compare on Chrono24Check eBay pricesSee Jomashop dealsView on AmazonShop Bob's WatchesSee WatchBox (1916 Co.) stock
Links open the retailer's current listings. Always check seller feedback, authenticity guarantees and return policy.
